American Apparel

American Apparel
American Apparel
K40

Founded in 1989, the American Apparel story truly begins in 1997, when the company made the move to the nexus of art, design and pop culture—Los Angeles, California.

Fueled by the individual expressionism that was so prevalent all around, American Apparel would slowly chip away at the walls of convention to become one of the industry’s most recognisable brands.

Today, with a breadth of products in a vast array of colour choices and styles, and driven by a sense of honesty and authenticity, American Apparel is proud to stand for equality, human rights and basic freedom.

The brand embraces diversity. It doesn’t believe in borders. No matter where you’re from; no matter your colour or religion, American Apparel continues in its quest to represent personal expression and individuality through expertly crafted, easily affordable, products that are comfortable to wear.

Globally sourced… ethically made… still sweatshop free. That’s American Apparel.