Printwear & Promotion LIVE! fulfils pre-show promise

| 08/03/2017

2017 was yet another exceptional year for Printwear & Promotion LIVE! From Sunday 26th February until Tuesday 28th February, Hall 20 at the NEC in Birmingham was packed full of visitors, with a total of 5,620 people flocking in from across the globe to discover new developments and products within the garment and promotional product decoration industry.

“This year, P&P LIVE! truly fulfilled the promise of there being ‘even more to see’. Having doubled in size over the last five years, P&P LIVE! moved from Hall 12 to the larger Hall 20 to accommodate further growth. With over 30 new exhibitors joining those from previous years, including Stormtech, Kariban, Sanco Technology and Xpres, there was a record high of over 160 stands exhibiting advancements and innovations in the printwear field. All in all, this year’s show was without a doubt a huge success on all fronts,” says event director Tony Gardner. In addition to numerous live machinery demonstrations, there were over 30 equipment and garment launches at this year’s show!

P&P LIVE! 2017 was a fantastic year for exhibitors, with a large number of new clients and existing contacts present at the event. Scott Mason, sales manager at AJS Embroidery Services, said: “In my experience over the last 21 years of attending Printwear & Promotion LIVE!, I can honestly say, I think this was the best show ever.

“The quality of potential customers visiting this year was phenomenal. Every enquiry was a quality enquiry and the general feedback from visitors was that our trade is busy, growing and everyone was generally ultra-positive about the future.”

The inspirational seminar programme proved as popular as ever, offering specialist-led talks on developments, discoveries and expansions within garment decoration. Oliver Luedtke, director of marketing at Kornit Digital Europe, discussed the concept of mass customisation and the technical developments that make it possible in the textile industry, while Karen Burrows of Madeira UK spoke about the fine details of embroidery. All of the seminars were well attended, with some having only standing-room available.

P&P LIVE! 2017 was attended by both returning and new guests alike. New visitors Tom Cooney and Thomas Self of Northern Golf & Embroidery said: “It was our first time at the show and we found it extremely useful. We have learnt a lot from our visit, in particular about the garment technology out there.” Likewise, returning visitor Loyd Canty of L.S. Canty Promotional Printing, stated: “It’s lovely to see the way technology and garments are progressing, because when I started in the industry over 50 years ago the industry was a very different place. I really enjoy coming to the show and will come back next year to see what’s new again.”

Special show features included the energetic and entertaining fashion show, showcasing the latest lines in leisure wear, sportswear, outdoor clothing and workwear, once again sponsored by Regatta, the Screen Print Workshop which returned for a second time following its success at the 2016 show, and the Bag & Headwear Decoration Advice stand sponsored by Beechfield Brands.

Commenting on the show’s growth, Tony said: “For some time the major printwear brands and distributors have wanted the show to move into January to better coincide with the launch of their new lines at the start of the year. Consequently, for 2018 we have been able to secure earlier dates, as well as halls that allow for yet further expansion.”

Next year, Printwear & Promotion LIVE! will take place in Halls 17 & 18 at the NEC and will run from Sunday, 21st January to Tuesday, 23rd January. Save the date!

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