Seminar Programme

pp_2016_165Looking to diversify – or maybe you need some expert help?

The Printwear & Promotion LIVE! seminar programme is a first class source of free information and advice. Seminars will cover a range of topics including embroidery, DTG printing, sublimation printing, marketing and more.

To view the programme for each day just click on the below links.

Sunday, February 26

10.45am What do we want? Personalisation. When do we want it? Now!

Sarah Lyons, head of marketing at Roland DG

Sarah Lyons, Roland DG

Today, consumers want their very own great products, and personalisation is key. What if you could give your customers a whole new and exciting buying experience, while up-selling your products? Products that enable this may not be entirely new, but if you want to look at how you can use these products to improve the customer journey and maximise sales then this seminar is for you. With Sarah Lyons, head of marketing at Roland DG.

12.15pm Ultimate design software for garment decoration

Bernhard Nitsche, CADlink

Bernhard Nitsche, CADlink

This seminar will cover an introduction to design software for garment decoration and how to improve workflow with the right software tools, including features such as rhinestone decorating. With Bernhard Nitsche, European sales manager of CADlink.

1.45pm Harnessing print-on-demand for your e-commerce business

Chris Bernat, Vapor Apparel

Chris Bernat, Vapor Apparel

In today’s ever changing markets you need the best paths to profit. Print-on-demand (POD) technologies continue to advance. DTG and sublimation have proven to be particularly powerful platforms for e-commerce companies. This seminar will outline the critical elements to establishing an effective POD-ECOM platform. Partner strategies with other firms and leveraging your print expertise will also be explored. With Chris Bernat, owner of Vapor Apparel.

3.15pm Fine tuning for embroidery

Karen Burrows, Madeira

Karen Burrows, Madeira

Topics covered will include fine details and small lettering, correct backing fabrics, appliqué fabrics, 3D embroidery and current trends. With Karen Burrows, managing director of Madeira UK.

Monday, February 27

10.45am Fine tuning for embroidery

Karen Burrows, Madeira

Karen Burrows, Madeira

Topics covered will include fine details and small lettering, correct backing fabrics, appliqué fabrics, 3D embroidery and current trends. With Karen Burrows, managing director of Madeira UK.

12.15pm Superior sublimation for apparel

Chris Bernat, Vapor Apparel

Chris Bernat, Vapor Apparel

This seminar will outline the best practices for consistent success in the market and on the press. You will see examples of sublimation that will change your idea about how to generate new revenues and the newest tools available in today’s market are on the agenda. Topics covered will include printing, prep, product identification and many of the time tested tricks that professionals rely on. With Chris Bernat, owner of Vapor Apparel.

1.45pm Changing the e-commerce game

Oliver Luedkte, Kornit

Oliver Luedtke, Kornit

This seminar will contain a definition and explanation of mass customisation, show the technical developments that made it possible in the textile industry and show the difference between micro runs and short runs for the B2C and B2B markets. With Oliver Luedtke, director of marketing at Kornit Digital Europe.

3.15pm Go social: How to drive more sales and customer retention using social and digital marketing

Kieran Murphy, Ralawise

Kieran Murphy, Ralawise

There is a huge opportunity for businesses to use social media to market to both new and existing customers, however, to be effective strategy must be tailored to harness the real power. Through social and digital marketing, understand how to maximise engagement and which platforms are best suited to the decoration industry. With Kieran Murphy, head of marketing at Ralawise.

Tuesday, February 28

10.45am Quality in, quality out – how to optimise the print result for direct to garment printing

Axel Stuhlreiter, Kornit

Axel Stuhlreiter, Kornit

This seminar will cover, input resolution, input colour space (RGB or CMYK and the usage of ICC profiles), essential corrections for a great output, output resolution and the influence of the print material. With Axel Stuhlreiter, application specialist at Kornit Digital Europe.

12.15pm Go social: How to drive more sales and customer retention using social and digital marketing

Kieran Murphy, Ralawise

Kieran Murphy, Ralawise

There is a huge opportunity for businesses to use social media to market to both new and existing customers, however, to be effective strategy must be tailored to harness the real power. Through social and digital marketing, understand how to maximise engagement and which platforms are best suited to the decoration industry. With Kieran Murphy, head of marketing at Ralawise.

1.45pm What do we want? Personalisation. When do we want it? Now!

Rob Goleniowski, Roland DG

Rob Goleniowski, Roland DG

Today, consumers want their very own great products, and personalisation is key. What if you could give your customers a whole new and exciting buying experience, while up-selling your products? Products that enable this may not be entirely new, but if you want to look at how you can use these products to improve the customer journey and maximise sales then this seminar is for you. With Rob Goleniowski, sales support manager at Roland DG.

The Seminar Suite is located on stand J50. Each session lasts 30 minutes with time to ask questions. Seats fill up fast so please arrive early to guarantee your place.

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