The Decoration Advice Suite
The Printwear & Promotion LIVE! seminar programme is a first class source of free information and advice delivered by expert speakers from across the globe. Topics covered in The Decoration Advice Suite include embroidery, dye sublimation and direct to garment printing.
To view the programme for each day just click on the below links.
Sunday, January 20
| 10.45am | Sublimation printing… the best way to decorate |
 Marcel Hulsman, Vapor Apparel Europe This session will cover an introduction to dye sublimation printing. Dye sublimation printing is a digital printing technology using full colour artwork that works with polyester fabrics and polymer-coated substrates. The process is commonly used for decorating apparel, signs and banners, as well as novelty items such as phone cases, plaques and coffee mugs. The process uses the science of sublimation, in which heat and pressure are applied to a mirror image print that will gas into the fabric or substrate. With Marcel Hulsman, CEO of Vapor Apparel Europe. |
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| 12.15pm | Fine tuning for embroidery |
 Karen Burrows, Madeira Topics covered will include fine details and small lettering, correct backing fabrics, appliqué fabrics, 3D embroidery and current trends. With Karen Burrows, managing director of Madeira UK. |
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| 1.45pm | Breaking the break-even point – why long runs are not long anymore |
 Oliver Luedkte, Kornit Digital textile printing has specific economics. All of a sudden it is possible to produce small print runs profitably, but is your understanding of long run vs. short run still up-to-date? Oliver will describe the technical developments that enable today’s amazing ROIs and provide an overview of latest textile printing technologies today. With Oliver Luedkte, director of marketing at Kornit Digital Europe. |
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| 3.15pm | Punching small letters and details with thin threads |
 Bonnie Nielsen, Amann Group This seminar will cover how to create small letters, tips and tricks to make them readable. As well as, tips on corners and start and end points, plus which size threads to use to create letters 3mm and under. With Bonnie Nielsen, Amann Group’s embroidery and digitising expert. |
Monday, January 21
| 10.45am | Secrets to successful embroidery |
 Amit Jham, DigitisingMart The main topics covered in this session will include small text under 5mm, embroidery for caps and 3D and puff embroidery. With Amit Jham, managing director of DigitisingMart. |
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| 12.15pm | Diversify or die – How to grow your business with sublimation |
 Martin Shaw, Sawgrass An insight into diversifying your business, targeting new markets and developing customers to grow your profits. Touching upon developing business through existing customers, identifying how to grow new target markets and diversifying your business with unique products. With Martin Shaw, international sales manager, Sawgrass. |
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| 1.45pm | Fine tuning for embroidery |
|
Karen Burrows, Madeira Topics covered will include fine details and small lettering, correct backing fabrics, appliqué fabrics, 3D embroidery and current trends. With Karen Burrows, managing director of Madeira UK. |
|
| 3.15pm | Breaking the break-even point – why long runs are not long anymore |
|
Oliver Luedkte, Kornit Digital textile printing has specific economics. All of a sudden it is possible to produce small print runs profitably, but is your understanding of long run vs. short run still up-to-date? Oliver will describe the technical developments that enable today’s amazing ROIs and provide an overview of latest textile printing technologies today. With Oliver Luedkte, director of marketing at Kornit Digital Europe. |
Tuesday, January 22
| 10.45am | Diversify or die – How to grow your business with sublimation |
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Martin Shaw, Sawgrass An insight into diversifying your business, targeting new markets and developing customers to grow your profits. Touching upon developing business through existing customers, identifying how to grow new target markets and diversifying your business with unique products. With Martin Shaw, international sales manager, Sawgrass. |
|
| 12.15pm | Punching small letters and details with thin threads |
|
Bonnie Nielsen, Amann Group This seminar will cover how to create small letters, tips and tricks to make them readable. As well as, tips on corners and start and end points, plus which size threads to use to create letters 3mm and under. With Bonnie Nielsen, Amann Group’s embroidery and digitising expert. |
|
| 1.45pm | Sublimation printing… the best way to decorate |
 Marcel Hulsman, Vapor Apparel This session will cover an introduction to dye sublimation printing. Dye sublimation printing is a digital printing technology using full colour artwork that works with polyester fabrics and polymer-coated substrates. The process is commonly used for decorating apparel, signs and banners, as well as novelty items such as phone cases, plaques and coffee mugs. The process uses the science of sublimation, in which heat and pressure are applied to a mirror image print that will gas into the fabric or substrate. With Marcel Hulsman, CEO of Vapor Apparel Europe. |
The Decoration Advice Suite is located on stand K72. Each session lasts 30 minutes with time to ask questions. Seats fill up fast so please arrive early to guarantee your place.
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